Yokohama Tire Announces Two-Year Title Sponsorship of Lonestar’s Austin Labor Day Cup

May 3rd 2018

Lonestar Soccer Club, a nonprofit organization and the third largest youth soccer club in the nation with more than 6,800 players ranging from ages 4 – 19, is delighted to announce Yokohama Tire as the new title sponsor of our Austin Labor Day Cup Driven by Yokohama. The Austin Labor Day Cup is the largest youth soccer tournament in Central Texas with more than 600 teams participating from across the state and southern region with a total economic impact of $4.15M.

Yokohama was founded in Tokyo, Japan in 1917 and expanded to the United States in 1969. The company has two manufacturing facilities in the United States, including one in Salem, VA and another in West Point, MS. The company’s corporate headquarters is in Santa Ana, CA.

Yokohama’s title sponsorship of the Austin Labor Day Cup is part of their ongoing commitment to elevate youth soccer as a vehicle for developing well-rounded children both on-and- off the field.

“We’re looking forward to our partnership with the Lonestar Soccer Club,” said Alan Holtschneider, Yokohama’s Director of Marketing. “With their core values of sportsmanship, integrity, discipline, respect, leadership and excellence, it made perfect sense to support their efforts through the newly rebranded Austin Labor Day Cup Driven by Yokohama.”

Allen Fincher, Executive Director of Business with Lonestar Soccer Club, explained, “Yokohama’s partnership is a natural fit. Through activations like the Yokohama Skills Challenge, a nationwide tour designed to help children of all ages develop a variety of core soccer skills in a fun, engaging way, we are able to bring more value to all participants and attendees at the tournament.”

Fincher went on to add that, “This partnership is a terrific complement to our mission of being the best youth soccer club in the nation while developing good people.


Yokohama is bringing two youth soccer players (ages 13-18) to London to see a match, tour the field, and meet the Chelsea Football Club players themselves! If this sounds like a dream come true, then enter today in the London VIP Soccer Experience!

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