Siete × Lonestar SC

Siete partnered with Lonestar Soccer Club as the presenting sponsor for our She Leads the Field campaign celebrating and spotlighting our female players, coaches, and leaders across the club.

What We Did Together

Siete Foods, an Austin-founded Mexican-American brand, sponsored our She Leads the Field campaign and created a special day for players who made it possible for other families to play.

The Jr. Academy team that raised the most for our financial aid program earned the opportunity to be player escorts at an Austin FC match, and Siete made sure their families had tickets to be in the stands to watch them take the field.

She Leads the Field Campaign Elements

Here’s what Lonestar and Siete brought to life during our She Leads the Field campaign in March.

Austin F.C. Player Escorts

Celebrated our girls’ Jr. Academy team for raising funds for our Financial Aid Program

Free She Leads the Field Clinic

Hosted a free all girls clinic led by all female coaching staff

She Leads the Field Campaign

Shared stories of how soccer shapes the next generation of resilient female leaders.

What The Sponsorship Delivered

We generated 50,000+ touchpoints for Siete over the course of the campaign ranging from PlayMetrics messages, social content, and product distribution. A few campaign highlights below –