Sponsors & Partners

Sponsorships with Lonestar SC authentically connect your brand with thousands of Central Texas families, driving real business results while making a lasting impact on the community.

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How Parents Feel about Brands that invest in Youth Soccer

It’s not an ad your audience skips.

Sponsorships with Lonestar SC integrate your brand into the experience of youth soccer. Be the brand thousands of Central Texas families associate with their kids’ soccer memories.

Data from Priority Partnerships

Parents welcome youth sports sponsorships

84% of parents have a positive attitude toward brand sponsorships in youth sports

Youth sports outperforms every major advertising channel

81% of parents say sponsoring their child’s program captures their attention

Stronger Than Pro Sports

Youth sports delivers 50% more parent attention than professional sports

Moves parents through the entire marketing funnel

60% of parents say youth sports sponsorship drives their purchase decision

Parents reward youth sports sponsors at checkout

80% of parents will choose a youth sports sponsor over a competitor

Youth sports sponsorship delivers measurable ROI

77% of parents are more likely to engage with and buy from youth sports sponsors

Our Incredible Sponsors & Partners

Siete’s Sponsorship

Siete was our presenting sponsor for our She Leads the Field campaign spotlighting our female players, coaches and staff. The sponsorship generated 50,000+ brand touchpoints through social content, product distribution, and community events.

Austin FC Player Escorts — The top Jr. Academy fundraising team walked out with Austin FC, with Siete providing family tickets
Free Girls Clinic — All-female coaching staff led a free clinic with Siete product distribution to all participants
Social Campaign — 5x+ Instagram reels/posts totaling 38,000+ views spotlighting female players, coaches, and the partnership.

Check Out The Case Study

Featured Sponsorships

Reach out to Liv Welsh, lwelsh@lonestar-sc.com to learn more about sponsorship options and what it could look like for your brand.

WCRP Naming Rights

Own the soccer fields where they grew up

Naming rights for 4+ years

Opens Spring 2027

One naming rights partner. 11 soccer fields. The chance to be woven into childhood memories and be the brand Central Texas families remember for a generation.

700,000 annual visitors
300,000 annual vehicle count
12,300 programmatic activities

Learn more.

San Antonio Pre-Labor Day Cup

The tournament that kicks off the fall season

Aug 28-30

3 Locations

Be the first brand to kick-off the fall season in San Antonio.

200 teams
6,000 parents + spectators
3 days of competition

Sponsorship Options.

Austin Labor Day Cup

Lonestar’s largest tournament of the year

Sept 4-7

7+ Locations

22,800 people in Austin for the long weekend all here for soccer. Your brand lives inside the experience and becomes a part of their weekend memory.

550 teams competing
8,800 players
14,000+ Parents & Spectators

Sponsorship options.

Spookout 3v3

The spookiest and most fun weekend of the year – presented by Limestone Moving Co.

Oct 23-25

Round Rock Multipurpose Complex

Be brand that showed up when their kid scored a goal in a skeleton jersey.

200 teams
2,400 parents & spectators
3 days of competition

Sponsorship options.

P.L.A.Y. Sponsorships

Every fall, Lonestar players fundraise peer-to-peer for the P.L.A.Y. campaign to help their teammates access play. Sponsors match their hustle.

Oct – Nov

Club-Wide Fundraising Campaign

Our P.L.A.Y. financial aid program awarded $685,000 to 1,000 players last year. Sponsors and donors will fund the next data point.

$5.8M awarded since 2006
1 in 12 Lonestar players rely on financial assistance
12,000 players and their families reached

Sponsorship options.

As a single parent income, there is no way I could have afforded select soccer without financial assistance for one child yet alone three.

My kids…have made friendships, learned from some of the best coaches, traveled to places they would not have experienced and most importantly, learned how to balance school, social lives and playing select soccer.

I am forever grateful to Lonestar who welcomed myself and my children into the club.

Lonestar Parent

I played for Lonestar Soccer Club for 13 years from the Jr. Academy level all the way up to the ECNL, UPSL, and USL2 levels. I now play for Southern Methodist University in Dallas.

My mom, being a single mother of three, did more than what should be possible for anyone in a similar position…and allowed me to play at the level I am now, NCAA D1 soccer.

I hope that there are kids like me who can be aided by these programs offered by Lonestar so that they can, like me, pursue their passion without too much stress and worry about money.

Lonestar Player

FAQ’s

Reach out to sponsorships@lonestar-sc.com for any questions and we’ll get back to you in 24 hours.

What sponsorship opportunities are available?

Lonestar offers multiple sponsorship levels including facility naming rights, official program sponsorships (Jr. Academy, Recreational, Select, National), P.L.A.Y. sponsorships that directly support our Financial Aid Program, tournament sponsorships, and custom packages tailored to your business goals and budget.

How many families will my sponsorship reach?

Lonestar serves approximately 12,000 players and their families across Central Texas, from Austin to San Antonio. Depending on your sponsorship level, you’ll connect with hundreds to thousands of engaged families who spend significant time at our facilities and events throughout the year.

What is the typical sponsorship commitment?

Sponsorships range from single weekend activations at tournaments to multi-year agreements. Facility naming rights and official program sponsorships typically involve 2-3+ year commitments to maximize brand recognition and ROI, while event and initiative sponsorships are typically a few weeks or months in length.

How does sponsoring youth sports compare to other marketing channels?

81% of parents pay attention to brands that sponsor their child’s youth sports program which outperforms TV, social media, and professional sports sponsorships. 80% of parents intentionally choose youth sports sponsors over competitors when making purchase decisions.

How do I get started?

Glad you asked! Contact sponsorships@lonestar-sc.com to explore the sponsorship options. We’ll discuss your business goals, target audience, and budget to create a customized sponsorship package. Even if it’s not a good fit, we hope to make a new connection in the community and share insights about the youth sports industry.