Be The Brand They Remember
One naming rights partner. 11 soccer fields. 700,000 annual visitors. The chance to be woven into the childhood memories and be the brand Central Texas families remember for a generation.
They’ll Remember the Name
The place they drive to on Tuesday evenings, early Saturday mornings, hot Thursday afternoons. It’s the backdrop of their childhood. Somewhere a kid will describe to their own kid someday as the place where they experienced their best winning memories and overcoming their biggest challenges.
The place where they became who they are.
What “[Your Name] Soccer Fields at WCRP” means
It’s not an ad your audience skips.
Scale of Impact
Projected Annual Park Visitors
Projected Annual Vehicle Count
Annual Programmatic Activities
Groundbreaking Ceremony
How parents feel about brands that invest in youth sports
choose the brand sponsoring their child’s program
more likely to pay attention to youth sponsors vs pro
of parents say sponsorship drives actual purchases
attention capture – more than influencer marketing (32%)
ACCESS TO PLAY IS A PUBLIC HEALTH & ECONOMIC ISSUE
Communities that invest in sports infrastructure don’t just build fields – they build healthier, more economically vibrant places to live.
It’s a community issue that your brand can help solve.
- Kids who play sports are 8x more likely to remain active through age 24.
- Youth athletes show 18% lower rates of depression and 10% lower rates of anxiety.
- Tournament families travel, stay, and spend locally, generating returns that compound year over year.
- Youth sports is a growing $40 billion industry. Communities with quality infrastructure capture a growing share.
How Families Experience You
- Your name on 11 fields with branding, parking lot signage, and entrance signage seen by every family at every visit.
- Lonestar website, Williamson County website, Google Maps location, and mobile app location tags. Your name appears every time a family searches for the fields.
- Instagram location tags, Facebook event posts, parent photo shares, and game highlights on Hudl and Rematch. Organic reach at scale.
- “We play at [Your Name] Fields.” Organic conversations a year from parents, players, coaches, and community members.
- Unlimited on-site activations: product sampling, branded hydration stations, pop-up events, and community activations with a captive audience.
What You Become
- An early investor in public health, youth sports infrastructure, and economic impact in the greater Austin area
- The brand thousands of Central Texas families associate with their kids’ soccer memories
- Visible proof that your brand invests in the communities it serves
- A name aligned with soccer as it goes mainstream in the U.S. (more popular than baseball)