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Sponsors & Partners

Sponsorships with Lonestar authentically connect your brand with thousands of Central Texas families, driving real business results while making a lasting impact on the community.

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Sponsors Partners Scaled

How Parents Feel about Brands that invest in Youth Soccer

It’s not an ad your audience skips.

Sponsorships with Lonestar integrate your brand into the experience of youth soccer and positions you as an investor in the communities you serve.

Data from Priority Partnerships

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Parents welcome youth sports sponsorships
84% of parents have a positive attitude toward brand sponsorships in youth sports
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Youth sports outperforms every major advertising channel
81% of parents say sponsoring their child’s program captures their attention
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Stronger Than Pro Sports
Youth sports delivers 50% more parent attention than professional sports
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Moves parents through the entire marketing funnel
60% of parents say youth sports sponsorship drives their purchase decision
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Parents reward youth sports sponsors at checkout
80% of parents will choose a youth sports sponsor over a competitor
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Youth sports sponsorship delivers measurable ROI
77% of parents are more likely to engage with and buy from youth sports sponsors

Our Incredible Sponsors & Partners

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Siete’s Sponsorship

Siete was our presenting sponsor for our She Leads the Field campaign spotlighting our female players, coaches and staff. The sponsorship generated 50,000+ brand touchpoints through social content, product distribution, and community events.

  • Austin FC Player Escorts — The top Jr. Academy fundraising team walked out with Austin FC, with Siete providing family tickets
  • Free Girls Clinic — All-female coaching staff led a free clinic with Siete product distribution to all participants
  • Social Campaign — 5x+ Instagram reels/posts totaling 38,000+ views spotlighting female players, coaches, and the partnership.

Featured Sponsorships

Reach out to Liv Welsh, lwelsh@lonestar-sc.com to learn more about sponsorship options and what it could look like for your brand.

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WCRP Naming Rights
Put your name on the soccer fields where they grew up.
Naming rights for 4+ years
Opens Spring 2027

One naming rights partner. 11 soccer fields. A chance to be woven into childhood memories and be the brand Central Texas families remember as an investor in their community.

  • 700,000 annual visitors
  • 300,000 annual vehicle count
  • 12,300 programmatic activities
Learn more.
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P.L.A.Y. Sponsorships
Every fall, Lonestar players and families fundraise to help more kids access soccer. Sponsors match their hustle. 
Oct – Nov
Club-Wide Fundraising Campaign

Our P.L.A.Y. financial aid program awarded $685,000 to 1,000 players last year. Sponsors and donors will fund the next data point.

  • $5.8M awarded since 2006
  • 1 in 12 Lonestar players rely on financial assistance
  • 12,000 players and their families reached
Sponsorship options.
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Spookout 3v3
The spookiest and most fun weekend of the year – presented by Limestone Moving Co.
Oct 23-25
Round Rock Multipurpose Complex

Be the brand that showed up when their kid scored a goal in a skeleton jersey.

  • 200 teams
  • 2,400 parents & spectators
  • 3 days of competition
Sponsorship options.
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Hudl + Rematch
Your brand rides along in the moment families love most: watching their kid play.
Year round exposure

Integrate your brand into highlight reels of Lonestar players, shared across social and streaming all season long.

  • 1.12M social media views across Rematch platforms
  • ~30,000 views on Hudl, live and on demand
Sponsorship options

How access to youth soccer changes lives

Sponsorships help kids chase their dreams. Lonestar Soccer Club player Ryan Clanton shares how financial aid opened the door to competitive soccer, the coaches and teammates who shaped the person he is today, and what it means to now play D1 collegiate soccer at SMU.

FAQ’s

Reach out to sponsorships@lonestar-sc.com for any questions and we’ll get back to you in 24 hours.

What sponsorship opportunities are available?

Lonestar offers multiple sponsorship levels including facility naming rights, official program sponsorships (Jr. Academy, Recreational, Select, National), P.L.A.Y. sponsorships that directly support our Financial Aid Program, tournament sponsorships, and custom packages tailored to your business goals and budget.

How many families will my sponsorship reach?

Lonestar serves approximately 12,000 players and their families across Central Texas, from Austin to San Antonio. Depending on your sponsorship level, you’ll connect with hundreds to thousands of engaged families who spend significant time at our facilities and events throughout the year.

What is the typical sponsorship commitment?

Sponsorships range from single weekend activations at tournaments to multi-year agreements. Facility naming rights and official program sponsorships typically involve 2-3+ year commitments to maximize brand recognition and ROI, while event and initiative sponsorships are typically a few weeks or months in length.

How does sponsoring youth sports compare to other marketing channels?

81% of parents pay attention to brands that sponsor their child’s youth sports program which outperforms TV, social media, and professional sports sponsorships. 80% of parents intentionally choose youth sports sponsors over competitors when making purchase decisions.

How do I get started?

Glad you asked! Contact sponsorships@lonestar-sc.com to explore the sponsorship options. We’ll discuss your business goals, target audience, and budget to create a customized sponsorship package. Even if it’s not a good fit, we hope to make a new connection in the community and share insights about the youth sports industry.